Propel your development beyond borders through digital.
SMEs, I support you in developing your visibility and profitability in new markets by generating qualified leads aligned with your business objectives.
Communications or digital agencies, I provide support for your clients’ ambitions.
I have also been advising and supporting institutions, tourism boards and related organisations since 2008 in their international web marketing strategies.
My WorldWiseWeb offer is dedicated to international support across different acquisition channels:
With Multilingual SEO and AI ⤵︎
Search Engine Optimisation (SEO) allows you to be visible on search engines almost anywhere in the world.
It opens the door to new international markets.
Artificial intelligence now provides detailed and personalised responses to your prospects’ needs.
Let’s work together to get you featured in these responses.
This visibility in AI results is often referred to as GEO, for Generative Engine Optimisation or SAIO for Search Artificial Intelligence Optimisation.
I improve your visibility in search results on search engines and AI platforms.
By optimising your website and other digital assets for targeted languages and/or countries, you reach new international prospects.
Weigh the pros and cons
✓ When sustained over time, this investment is long-lasting.
✓ When your prospects’ decision cycle is long, this channel enables you to reach customers at every stage of their journey, from initial discovery to consideration and decision (through educational content and solution pages).
✓ Google or AI responses can ultimately be perceived as having greater legitimacy (even reliability) compared to advertising.
But…
⚠︎ Implementation and initial results take weeks or even months.
⚠︎ Competition is sometimes very high to gain visibility for certain search intents (your most strategic industry keywords).
⚠︎ Frequent algorithm changes at Google or with AI require continuous adjustments to maintain performance.
With Google Ads Campaigns in Foreign Markets ⤵︎
With Google Ads, export becomes within your reach: generate more qualified leads to fuel your sales teams.
Test new markets and new offers quickly.
Weigh the pros and cons
✓ Faster implementation and initial results
✓ Display at the very top of the Google page
✓ The ability to launch quick tests through iterations
⚠︎ Ouch, the cost: today, for a new Ads account, budget a minimum spend with Google of €1,000/month.
⚠︎ Dependency: as soon as you stop advertising, visibility and traffic cease.
With LinkedIn or Other Social Networks Used by Your International Prospects ⤵︎
Whether with or without advertising, social networks are essential for B2B digital strategies. When used properly, these tools are a strength for your sales teams to develop your revenue and brand visibility among new prospects or influencers.
Weigh the pros and cons
✓ Highly targeted profiles of people/companies.
✓ You position the company as an authority in its field, strengthening credibility with its target audience.
⚠︎ If you advertise, it’s also costly. As soon as you stop advertising, visibility ceases.
⚠︎ A proven difficulty in standing out among a constant and growing stream of professional content, or AI-generated content…
You Say What, I Propose How
Beyond this very broad overview, I support you from A to Z on your project to:
- Define the strategy that will turn this trial into success,
- Agree on performance measurement indicators for the actions,
- Implement relevant actions, corrections and optimisations for your project,
- Provide you with a performance dashboard to monitor results with complete transparency,
- Meet regularly to discuss results and make necessary adjustments.
How to Get Started?
Here are the first questions I’ll ask you to assess what makes sense for your export web marketing project:
- Where?
Which markets/countries do you want to test and increase your visibility and revenue in? - Who?
Describe your ideal prospect to me. - What?
Describe your offer and its characteristics, if possible compared to local competition. - Why?
Why would a prospect choose your offer over another? What are your assets and strengths? - How much?
Do you already measure your performance in terms of number of contacts made or forms received from your prospects through your digital channels? What are your expectations (“as much as possible” goes without saying 😉)?
Client Testimonials
Google Ads campaigns for France, Belgium and Switzerland for a client in Spain
Sergi Garcia, founder and manager:
“Excellent level of advice and optimisation, listening skills, teaching ability and responsiveness since the beginning of our collaboration.”
Professional machinery sales website. Service of campaign creation, management and optimisation (since 2019-ongoing).
Google Ads campaigns in English, French and German
Sophie Desnoulez, founder and manager:
“We have been working with Sandrine for several years now, her professionalism, rigour and the effectiveness of her services continue to impress us more each day! Many thanks.”
Website for luxury seasonal rentals in the Alps and Annecy. Service of campaign creation, management and optimisation (2019-2024).
Google Ads campaigns in German and French
Anne-Laure Maeder, marketing specialist:
“We had the opportunity to work with Sandrine on optimising our SEA in Switzerland. She was able to adapt to our multilingual and technical context. We were very satisfied with the results achieved and communication was always smooth. We highly recommend this web marketing strategy professional!”
B2B solutions for manufacturers. Service of restructuring, management and optimisation (2022-2023).
Google Ads campaigns in French, English, Italian and German
Jean-François Rocher, manager:
“Sandrine has been managing the Doré Doré brand campaigns for several years in French, English, Italian and German and I am very satisfied. I recommend her services!”
Distribution website for Doré Doré premium socks brand. Service of campaign creation, management and optimisation (2021-2024).
To Go Further Together
Since 2008 I have been helping businesses and institutions to expand through digital, and boost their multilingual online presence.
Tailored.
For an initial video call, book a 30-minute free consultation:
Detail your expectations through my contact form, I’ll respond within 24 hours: